Public Relations and Marketing Committee 

Chair:

• Laura Jordan, H&SSS Liaison (2007-2010)

Committee Members:

• Barbara Hood, Public Information Officer
• Aimee Barrett, Branch Library Liaison (2009-2012)
• Margeaux Johnson, Marston Science Library
  
• Ryan Litsey, Access Support (2009-2011)
• Jim Liversidge, Special and Area Studies (2009-2012)
• Carol McAuliffe, Map & Imagery Library (2008-2011)
• Richard Saltzburg, H&SS (2008-2011)
• Jay Wiese, Technology Services (2008-2011)

Ex Officio Members:

• Brian Keith, Human Resources Liaison (Ex Officio)
• Tom Minton, Web Manager (Ex Officio) 
• Patricia Morgan, Legal Information Center Liaison (Ex Officio)

Past Members:

• Val Davis, Marston, Science Library Liaison - Chair (2005-2009) Member (2005-2009)
  
• `Nita Ferree, Health Science Center Library Liaison - Secretary (2006-2009)

PR & marketing official charge

The PR & Marketing Committee is a standing committee of Smathers Libraries that is composed of representatives from each department or unit that has a strong interest in improving the image of the libraries among University of Florida faculty, students, and staff.

The Committee works closely with and consults the Smathers Public Information Officer (PIO) and is charged with the following responsibilities.

• Undertakes activities that will establish a clear and positive image of the libraries in the university community.

• Undertakes activities that increase awareness in the university community of the scope of the libraries’ services

• Builds an internal marketing culture within the libraries.

• Provides a framework to ensure consistency in the libraries’ communications concerning public relations and marketing.

• Performs an annual evaluation of the libraries’ image and public perception.

• Prepares an annual report, which includes a summary of the previous year’s activities, a marketing plan and budget for the coming year.

• Develops and maintains, in collaboration with the UF Libraries’ web manager, an events and exhibits management system designed to increase internal and external communication of library events.

• Serves as editorial board for Library News, the UF faculty publication.

Full Charge

2009-2010 Budget

2006-07 Marketing Plan

2005-06 Executive Summary (.pdf) and Library-wide Presentation, 5-19-05 (.ppt)

Email Barbara Hood (bhood@ufl.edu) with new ideas for PR or marketing that you would like to see implemented.